Japanese multinational electronics giant Sony has revealed its plan that it is developing a new blockchain-powered digital rights management system that will be rolled out commercially. The project is a joint venture between Sony Music Entertainment Japan and Sony Global Education.
According to a press release from the Sony on Monday, the system will be helpful to manage copyright-related information for digital content, citing educational content as a prime use case. The firm states that at the moment, content rights management largely being carried out manually by industry organizations or the creators themselves but the new blockchain-based system is designed to make that process more efficient and transparent.
The firm added, using the system, users will be able to share and verify information such as date and time of creation, and the author’s details. It will also automatically verify the rights generation of a piece of a content.
With this new system, digital content such as ebooks, music, video, virtual reality content and more will be supported. Sony says is now considering the possible commercialization of the system as a service.
In a press release, Sony notes that “advances in technologies for digital content creation allow anyone to broadcast and share content,” adding:
“But the rights management of that content is still carried out conventionally by industry organizations or the creators themselves, necessitating a more efficient way of managing and demonstrating ownership of copyright-related information for written works.”
“Sony Group is also considering innovative ways to make use of blockchain technology for information management and data distribution in a host of different fields,” it added.
The Japan-based firm is no stranger to blockchain innovation and introducing the friendlier policies for the technology. Last month, research done by iPR Daily, a media outlet specializing in intellectual property, showed that Sony is among the top 30 companies for blockchain-related patents, having filed at least 20 applications to get patents. Notably, some of those point towards the direction Sony has taken with the system announced today.
Also, one of the patents filed with the U.S. Patent and Trademark Office explains a concept that stores digital rights data using blockchain. The company has also filed for inventions including a system to authenticate user data and manage education data.
India’s largest Mobile & Internet industry forms Blockchain Committee
India is promoting the blockchain ecosystem in the country and the latest move in this regard is the country’s influential internet and mobile industry association has formed a committee dedicated to the decentralized (blockchain) technology.
India’s most-read business daily the Economic Times reported, with the new blockchain committee, the Internet and Mobile Association of India (IAMAI) is batting an eye on the government to widen the blockchain industry and startups. India’s most-read business daily the Economic Times report.
The focus is to use blockchain technology to facilitate job creation and reduce the unemployment rate in the country. This will give a boom to the new digital economy in the country, the report added.
The new committee within the influential non-profit will be chaired by Tina Singh, digital chief at private lending giant Mahindra Finance.
She told the publication:
“Blockchain is undeniably the technology of the future, slated to bring decentralization and trust and accountability into multiple areas of business. However, in order to be more effective and enter the mainstream, blockchain technology needs the intervention of government bodies, regulatory authorities, and corporates.”
The committee includes several includes many well-reputed executives of major corporate giants spanning tech and financial sectors such as Microsoft, Mastercard, IBM and HDFC Bank, India’s biggest private bank.
Interestingly, the committee also includes Sandeep Goenka, founder of major Indian bitcoin exchange Zebpay. The app-only exchange was among India’s earliest and largest exchanges until it closed trading services less than a month ago. However, Zebpay continues to provide a wallet service to users, the exchange said it was “unable to find a reasonable way to conduct the cryptocurrency exchange business” following the central bank’s comprehensive ban that bars banks from providing services to exchanges and the wider crypto sector.
Despite the ban and less viability on the cryptocurrency sector, which remains unregulated, the formation of the blockchain committee proves the consistent effort to integrate the groundbreaking tech into wider society.
The IAMAI Blockchain Committee will focus on creating dialogue between all stakeholders; curate and create content to aid skill development and move towards creating a participative economy with the usage of blockchain.”
BTCC Chinese Crypto firm plans to start its services in South Korea
BTCC, China’s first cryptocurrency exchange, has planned to expand its services in South Korea on October 31, 2018.
Initially known as BTC China, the cryptocurrency trading exchange was one of the largest in the world in terms of trading volume. However, owing to China’s crackdown on crypto trading and initial coin offerings (ICOs), the exchange was asked to shut down its services in the country in September last year and transferred to Hong Kong in January 2018.
According to a report, BTCC’s Korea operations will be headed by Lee Jae-beom. He said that BTCC Koplannedaned to highlight a new vision of cryptocurrencies. The exchange will first launch its beta services this month, with the official debut set for November.
Furthermore, the exchange stated that it will provide not only the trading, buying and selling services to its customers, but it also plans to create own a wallet, a mining pool, and a consumer payments service. However, there is still no information about the coins listed on an exchange. On the South Korean version of its website, the company has not yet specified which coins will be supported on the exchange.
Commenting on the launch, Lee said: “Cryptocurrency exchanges are facing a turning point due to a downturn in local exchanges while global exchanges are making a leap here. BTCC Korea will be able to present a new strategy and vision of crypto exchanges.”
The report said, BTCC also plans to expand its services and it wants to achieve this via strategic tie-ups with local and global firms. Recently, the company announced that it had joined hands with Defytime, a producer of anti-ageing products. The partnership will helpDefytime to adopt blockchain in healthcare products.
In Hong Kong, BTCC offers a range of services and products for trading to a global customer base. In particular, the exchange facilitates the trading of five cryptocurrencies against the USD – BTC, BCH, ETH, LTC, and DASH. In addition, BCH, ETH, LTC and DASH can also be traded against BTC.
Toyota uses Blockhain tech to cut down frauds in Digital Ads
Japanese car manufacturer Toyota has joined hands with blockchain advertising analytics firm Lucidity to reduce fraud when buying digital advertisements according to a press release published Oct. 16.
Formerly known as KR8OS, Lucidity was founded in 2017 in Los Angeles. It offers an Ethereumblockchain solution to track supply chain payments, so advertisers can monitor how their funds are conducted and how they can be reduced.
Through the new partnership with Lucidity, Toyota and global ads agency Saatchi & Saatchi are reportedly looking to attain transparency in Toyota’s digital ad campaign buys and eliminate wasted spending. The size of the automotive digital advertising market was estimated at nearly $15 billion in the U.S. in 2018.
Nancy Inouye, Media Director at Toyota Motor North America, reportedly told advertising trade publication AdAge that the campaign with Lucidity resulted in a 21 percent upstick in visits to Toyota’s website. As reported, Lucidity was able to flag sites and apps with a high level of impression and click discrepancy which indicates fraud or bot infiltration to move funds to sites with higher performance.
Inouye reportedly said that Toyota “wanted to go deeper into the programmatic space in particular because it is an area [where] quite frankly, we don’t have transparency and visibility.” According to AdAge, the company now plans to extend its deal with Lucidity beyond the originally planned three-week test. Inouye added:
“We are in discussions to take it to the next step and [test] further with additional campaigns for a longer period of time. We feel that if we go longer we would see stronger results.”
Tom Scott, Media Director at Saatchi & Saatchi, stated that “even with high standards of anti-fraud and viewability filters already built in, Lucidity was able to deliver significant value-add by further optimizing the campaign.” He added:
“The ability to have access to a transparent, clean set of data from across the programmatic supply chain is game-changing. We’re empowered to take action, and this is the first time we’ve been able to use blockchain technology to eliminate waste and optimize our ad buy in this way.”
Blockchain has been actively deployed within the media industry to address transparency issues like fake traffic counts, bot clicks, and domain spoofing, as well as audit ad transactions. In June, global ad software giant Mediaocean partnered with IBM to use blockchain to bring transparency to the “entire lifecycle of an advertiser’s media dollar flow.”
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