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Ethereum.com up for sale at the price of $10 Million

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Ethereum

Ethereum.com is listed for sale on a marketplace called Uniregistry Market for about $10 million

Crypto market is the biggest buzz word in the online world, every one is talking about it, according to google trends, Cryptocurrencies topping the list of search traffic, everyone wants to know about it, with that much traffic demand for premium domain names in the crypto world also increased. According to the latest news in the market, Bloomberg mentioned that Ethereum.com is listed for sale on a marketplace called Uniregistry Market for about $10 million. In October, eth.com sold for $2 million — possibly the highest price for a crypto-related monikers, according to Domain Name Journal. Many of the sites with names referencing bitcoin and ether, the two biggest digital currencies, could have been registered for as little as $10 not too long ago.

The unfettered euphoria I see around bitcoin/cryptocurrency/blockchain reminds me a lot of the atmosphere I saw in the period preceding the dotcom bust around 2001,” said Ron Jackson, editor and publisher of Domain Name Journal. “However, dotcoms came back and had bigger years than ever in the mid 2000s, so even a bursting bubble isn’t necessarily a final death knell for a given asset.”

The number of cryptocurrency-related domain-name sales in the $1,000 range and up has already reached into several hundred this year, up from only a few dozen last year. Cryptonews.com sold for $50,536 in August, while cryptobank.com netted $125,000 in April. Bitcoincash.org sold for $48,888 in July and bitcoin.casino sold for $28,000 in March, Jackson said.

Crypto related domain names ae on the rise these days, as demand for these domain names increasing by the day because investors sees value in the domain names, with heavy online traffic and market buzz they can make good return on their investments.

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Toyota uses Blockhain tech to cut down frauds in Digital Ads

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Japanese car manufacturer Toyota has joined hands with blockchain advertising analytics firm Lucidity to reduce fraud when buying digital advertisements according to a press release published Oct. 16.

Formerly known as KR8OS, Lucidity was founded in 2017 in Los Angeles. It offers an Ethereumblockchain solution to track supply chain payments, so advertisers can monitor how their funds are conducted and how they can be reduced.

Through the new partnership with Lucidity, Toyota and global ads agency Saatchi & Saatchi are reportedly looking to attain transparency in Toyota’s digital ad campaign buys and eliminate wasted spending. The size of the automotive digital advertising market was estimated at nearly $15 billion in the U.S. in 2018.

Nancy Inouye, Media Director at Toyota Motor North America, reportedly told advertising trade publication AdAge that the campaign with Lucidity resulted in a 21 percent upstick in visits to Toyota’s website. As reported, Lucidity was able to flag sites and apps with a high level of impression and click discrepancy which indicates fraud or bot infiltration to move funds to sites with higher performance.

Inouye reportedly said that Toyota “wanted to go deeper into the programmatic space in particular because it is an area [where] quite frankly, we don’t have transparency and visibility.” According to AdAge, the company now plans to extend its deal with Lucidity beyond the originally planned three-week test. Inouye added:

“We are in discussions to take it to the next step and [test] further with additional campaigns for a longer period of time. We feel that if we go longer we would see stronger results.”

Tom Scott, Media Director at Saatchi & Saatchi, stated that “even with high standards of anti-fraud and viewability filters already built in, Lucidity was able to deliver significant value-add by further optimizing the campaign.” He added:

“The ability to have access to a transparent, clean set of data from across the programmatic supply chain is game-changing. We’re empowered to take action, and this is the first time we’ve been able to use blockchain technology to eliminate waste and optimize our ad buy in this way.”

Blockchain has been actively deployed within the media industry to address transparency issues like fake traffic counts, bot clicks, and domain spoofing, as well as audit ad transactions. In June, global ad software giant Mediaocean partnered with IBM to use blockchain to bring transparency to the “entire lifecycle of an advertiser’s media dollar flow.”

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AirSoft collaborates with PumaPay for Cryptocurrency payments

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Airsoft Technologies has collaborated with blockchain startup PumaPay which is an open source, blockchain-powered billing protocol which executes the crypto payments by making them accessible to merchants.

PumaPay was developed around SDK (Software Development Kit) and API, which make it fully adjustable to every merchant’s specific needs.

PumaPay provides the flexibility of the PullPayment Protocol, Airsoft will adopt PumaPay cryptocurrency billing protocol and the PMA token as one of payment means the company will offer it to its clients. It also brings ‎transparency and ‘fair-play’ infrastructure to crypto trading software systems ‎that need to comply with the regulatory prerequisites as well.‎

“Airsoft platform users will be able to enjoy the benefits of using a new payment option for deposits and withdrawals while having the opportunity to expand their crypto trading portfolio by adding PMA,” the company said.

PumaPay says its business overcomes existing blockchain payment limitations and offers ‘robust’ billing mechanisms for e-commerce, online services, and financial providers. The company’s ecosystem boasts more than 60 brands from different industries including streaming media, payments, financial trading, web hosting and technology.

AirSoft is a full-service fintech developer ‎with offices in Cyprus and Hong Kong offering forex and ‎contracts for difference (CFDs) trading capabilities for ‎online brokers.‎ It has also established key strategic relationships with ‎large crypto exchanges that allow its clients to have ‎access to trade leading crypto pairs.

Airsoft was one of the first to develop a web-based ‎FX/CFD platform and was also one of the leading ‎providers to offer a shared wallet solution. As the world of ‎online financial trading is now turning to cryptocurrencies ‎and Airsoft is already there. ‎

Commenting on the news, Decentralized Vision CEO Yoav Dror said: “We are pleased to have Airsoft among our early adopters. This partnership creates a great opportunity for us to introduce the PumaPay solution to an increasing number of key players in the financial industry, while making the PMA token available to more and more cryptocurrency traders and users worldwide and bringing us closer to our goal of providing merchants and shoppers with a flexible and viable alternative to fiat-based payment methods.”

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Sony develops a Blockchain-based Digital Rights Management System

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Japanese multinational electronics giant Sony has revealed its plan that it is developing a new blockchain-powered digital rights management system that will be rolled out commercially. The project is a joint venture between Sony Music Entertainment Japan and Sony Global Education.

According to a press release from the Sony on Monday, the system will be helpful to manage copyright-related information for digital content, citing educational content as a prime use case. The firm states that at the moment, content rights management largely being carried out manually by industry organizations or the creators themselves but the new blockchain-based system is designed to make that process more efficient and transparent.

The firm added, using the system, users will be able to share and verify information such as date and time of creation, and the author’s details. It will also automatically verify the rights generation of a piece of a content.

With this new system, digital content such as ebooks, music, video, virtual reality content and more will be supported. Sony says is now considering the possible commercialization of the system as a service.

In a press release, Sony notes that “advances in technologies for digital content creation allow anyone to broadcast and share content,” adding:

“But the rights management of that content is still carried out conventionally by industry organizations or the creators themselves, necessitating a more efficient way of managing and demonstrating ownership of copyright-related information for written works.”

“Sony Group is also considering innovative ways to make use of blockchain technology for information management and data distribution in a host of different fields,” it added.

The Japan-based firm is no stranger to blockchain innovation and introducing the friendlier policies for the technology. Last month, research done by iPR Daily, a media outlet specializing in intellectual property, showed that Sony is among the top 30 companies for blockchain-related patents, having filed at least 20 applications to get patents. Notably, some of those point towards the direction Sony has taken with the system announced today.

Also, one of the patents filed with the U.S. Patent and Trademark Office explains a concept that stores digital rights data using blockchain. The company has also filed for inventions including a system to authenticate user data and manage education data.

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