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Beauty Platforms have started using Cryptocurrency to attract more customers

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Beauty platforms have started harnessing the power of cryptocurrencies. Virtual currencies like Bitcoin have made a mark in almost every industry. The latest news is beauty platforms are leveraging them and attracting the customers using the blockchain technology.

Just two weeks ago,  beauty platforms have made announcements about using these cryptocurrencies. Opu Labs, a facial recognition technology platform, talked about its artificial intelligence-powered abilities and its own cryptocurrency called OpuCoin.  In a press release, the company describes itself as “a mobile application that bridges skin care, artificial intelligence, and blockchain technology into one ecosystem.”

Opu plans to use facial recognition technology to connect beauty consumers with dermatologists and, with beauty brands. Users will upload a photo of themselves that will be checked by Opu’s AI if they have any wrinkles or pigmentation. By uploading your selfie or connecting your Instagram profile, users will be rewarded with Opucoin. The brand then wants you to use your Opucoin to buy more advice from their platform.

“I think in a not-too-distant future everyone will have the equivalent of a PayPal account with different cryptocurrencies — you will have all these different loyalty programs and points [from different brands],” said Richard Reed, COO of Opu Labs.

Another beauty platform, Augmented reality makeup app, Perfect365, which provides services to over 100 million users, also announced it has integrated an already existing cryptocurrency called Kin in the last week in order to retain users. The platform wants to engage its customers by asking them to take specific actions like downloading hi-resolution photos of their makeup looks to upload onto social media platforms. In exchange, the platform — which features Ipsy, Nudestix and Hot Tools as brand partners — can take even more brands on board to pay (in dollars) to advertise on the platform.

To do this, Perfect365 is using Kin, a cryptocurrency created by the messaging app company Kik a year ago, and is only intended to be used within the digital app economy. Other platforms that currently use Kin include apps like Lollicam and Draft Fantasy. Perfect365 users are able to earn Kin on the Perfect365 platform by answering survey questions and, in the coming months, by creating and sharing makeup looks. Currently, the Kin currency is only available for a test group of Android users in the U.S., India, U.K., Canada, and Australia.

These platforms are employing an unusual strategy to drive people to use them. Well, they are using the virtual currencies as the equivalent of a new type of rewards program. The catch is that these specific currencies can only be used to purchase virtual products and only within that respective platform, therefore locking people into an earn-and-spend pattern.

 

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Barclays, a British financial service stops working on Crypto project

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According to some sources, Barclays, a British multinational service company has stopped doing work on a cryptocurrency trading project, in the latest twist for banks hoping to tap into the rapidly growing sector. There was speculation in April 2018 that Barclays Bank Plc. was considering introducing a cryptocurrency trading desk to join Goldman Sachs Group in the initiative. It may appear that it will not be happening, at least for now.

Not too long ago, the financial institution was interested in doing positive development in the crypto world. Earlier this year, the investment bank in this regard put together a senior team to look at how it could incorporate the trading of digital assets into its markets business. The initiative, however, has been put “on ice”, in other words, it has been delayed, one of the people said.

Read Also: IMF says the rapid growth of Crypto market will impact global financial system

 Tyrer worked alongside Marvin Barth, head of FX and emerging markets macro strategy at Barclays, on the project. Lee Braine, a senior technologist at an investment bank, and consultant Matthieu Jobbe Duval also worked on the venture.

The sources informed, the four were exploring whether cryptocurrencies could be a viable long-term asset class, whether Barclays’ clients are interested in the project and what IT infrastructure would be required.

Barclays’ chief executive Jes Staley told the bank’s annual general meeting in May that Barclays remained careful of the regulatory and compliance issues surrounding the asset class. “There is the possibility of cryptocurrencies being used for activities that the bank wants to have no part of,” he said.

The decision to shelve the project will be of interest to the UK’s lender’s rivals, many of which have been exploring ways to profit from the explosion of interest in cryptocurrencies.

JPMorgan transferred Oliver Harris into the newly-created position of head of crypto-strategy in May, while Goldman Sachs said it is looking into opening a desk for trading cryptocurrencies.

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Zambia’s Central Bank says Bitcoin is not legal in the country

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Zambia’s central bank has said that cryptocurrencies like bitcoin are not legal tender in the country.

As you know that many nations are introducing friendlier policies for blockchain technology and there’s a positive development overall in the Blockchain industry but Zambia has a different point of view when it comes to cryptocurrency. The Bank of Zambia (BoZ), responsible for creating and implementing monetary policies for the world’s 105th largest economy, explained their stance against the use of cryptocurrencies in contrast to the growing public interests in the field.

According to a local news report. The central bank admitted that it was receiving a lot of inquiries related to Bitcoin’s legal status in Zambia, and they had to “safeguard the interests of members of the public and to maintain the integrity of the financial system” with its official stance on the digital currency.

BoZ believes there are certain clauses in their financial constitutions, naming Section 30 which do not allow giving Bitcoin a legal status in Zambia. BoZ stated that clauses and said they are the barrier in the way of Bitcoin and similar digital assets from having a legal tender status. Also, the bank agreed that they had no constitutional power to disfigure or ban the local crypto market under the existing legal framework.

“Firstly, Section 30 of the Bank of Zambia Act vests the right to issue notes and coins exclusively in the BoZ. To date, BoZ has not issued any form of cryptocurrency. Cryptocurrencies are not legal tender in the Republic of Zambia; Secondly, BoZ does not oversee, supervise nor regulate the cryptocurrency landscape. Consequently, any and all activities related to the buying, trading or usage of cryptocurrencies are performed at owner’s risk.”

BoZ also issued a warning regarding the investment in cryptocurrency. The bank said that the investors should be aware of the risks associated with the use of cryptocurrencies. It added money laundering, consumer protection (related to hacking and fraud), and terrorism financing to its statement, reminding that they will not be able to offer any legal recourse to crypto users if they get subjected to any of such online crimes.

As of now, the Zambian crypto community does not constitute any significant trading activity to the global crypto volume. The country does not have an active local exchange, and the local crypto traders mostly rely on either foreign crypto exchanges or peer-to-peer desks to conduct their transactions. It might be due to the lack of crypto education in a country where only 11.6 percent of people have an internet connection, according to a World Bank report.

What do you think Will Zambia ever give a legal status to cryptocurrency or not? Let us know in the comment section or email at aqsa9990@gmail.com

 

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IMF says rapid growth of Crypto market will impact global financial system

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The International Monetary Fund (IMF) has stated in a recently released report that the rapid growth of Bitcoin and crypto could impact the international finance system.

The report entitled “World Economic Outlook: Challenges to Steady Growth” published by the IMF read:

“Cybersecurity breaches and cyberattacks on critical financial infrastructure represent an additional source of risk because they could undermine cross-border payment systems and disrupt the flow of goods and services. Continued rapid growth of crypto assets could create new vulnerabilities in the international financial system.”

Despite the 80 percent decline in the valuation of the crypto market, the industry has seen some of the most positive developments regarding the institutionalization, regulation, and development of cryptocurrencies as an emerging asset class in the past nine months.

Led by existing companies like Coinbase and Gemini, major financial institutions in the likes of NYSE, Cboe, and Goldman Sachs have started to strengthen the infrastructure of the cryptocurrency market, allowing both high profile retail traders and institutional investors to allocate large amounts of money in the asset class.

As the cryptocurrency sector continues to grow at an exponential rate, the IMF emphasized that it could create vulnerabilities in the financial system. Because cryptocurrencies are considered alternative currencies with value, a growing number of hackers have started to target digital asset trading platforms with sophisticated tools and hacking methods.

Jeon Ha-jin, the chairman of South Korea Blockchain Association said,

“Stealing cryptocurrencies is similar to stealing cash, and exchanges will continue to be targeted by hacking attacks in the long-term. It is as important to establish systems to deal with the aftermath of hacking attacks as integrating various methods to prevent hacking attacks.”

In South Korea, the third largest cryptocurrency exchange market behind the US and Japan, exchanges have begun to insure their funds through trusted insurance providers like Samsung to add an additional layer of security and investor protection.

Gemini, a leading cryptocurrency exchange in the US alongside Coinbase, also recently obtained insurance services from Aon to ensure that in an unlikely event of a security breach, the exchange is able to cover user funds and holdings fully.

Emin Gun Sirer, a professor at the prestigious Cornell University and a highly regarded expert in the space of cryptocurrency and blockchain, stated that the acknowledgment of cryptocurrencies as an asset class by the IMF is optimistic for the industry.

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